Customizable Holiday Gift Towers Equal Big Profits For eBay Sellers

With the holidays fast approaching, everyone is looking for the perfect gift. For the employer, a child’s teacher, family physician or dentist, it is often difficult to know what to buy. For this reason, many choose sweets and other tasty treats. If you’ve picked up a specialty catalog lately, then you probably notice the expense associated with these delicious gifts. What does this mean for the eBay seller? If you know how to put together a stunning customized gift tower at a fraction of the retail cost, customers may just look to you for their shopping needs.

If so many others offer gift towers, what will make yours stand out above the competition? It’s simple. Customization will make your product the best option for shoppers who want to personally choose exactly what’s included in their gift. A tower gift is simply three or more treat-filled boxes that are stacked atop one another and sealed with a ribbon and bow. Most specialty catalogs offer these towers with preselected goodies, but you can offer something different to your customers. Perhaps your shoppers will want to give all milk chocolate treats or maybe they prefer a more personalized variety according to the recipient’s taste. It’s important to note that individuals have different preferences when it comes to the food that they eat, which is why it is so important to offer customization.

The best way to advertise this type of product is to use the word ‘customized’ or ‘made to order’ in the item title. Be sure to point out the size of each box and provide a quality photo of how the finished product will arrive. To avoid having the chocolate melt, it’s a good idea to offer express shipping. In the item description, provide a list of the available food selections and allow winning bidders to make their choice. Do not include anything that will spoil, needs to be frozen or refrigerated or may otherwise have problems with shipping.

Does a gift tower have to include food? Absolutely not. You can offer a gift tower with toys, beauty items, fashion jewelry or any other small items that you can easily fit into a box and still offer a nice presentation. By providing more options, your listing will attract new buyers and thereby earn even bigger profits.

When listing a ‘made to order’ item on eBay, it’s important to follow their terms of service in how you present your listing. If you are providing a customized product, which is the case in this scenario, it’s essential to point this out as opposed to presenting the listing as a ‘choice of’ auction. Customized products have and will always be a popular gift idea, especially as the holidays draw near, but they are also excellent products to offer throughout the year and for every holiday.

Current eBay policy recommends that sellers provide food in a sealed container, clearly indicate the ingredients and/or expiration date and also advises sellers to check with their home state regarding license requirements for the selling of food items, which may include a food-handlers card and/or other necessary licenses.