| Here we look
at the individual search engines which are available, and investigate
their strengths and weaknesses. We use a set of common terms
of various types to see how useful the returned results actually
are, and to make comparisons. In most cases, we also consider
the relevance of the advertising beside or within the results.
These common terms are in the following
areas -
1. Commercial product - digital cameras
2. Commercial product actual model - a product
brand + model name
3. Commercial purchase - buy CDs
4. Entertainment - Britney Spears
5. Entertainment - games cheats
6. Precise requirement - Berkeley sociology
7. Precise requirement - Dublin Ireland
hotel
8. Precise / Travel - New York London
airfare
9. Research - asthma information
10. Research - Iraq maps
11. Searching - Dogpile.com
12. Searching - Ask Jeeves
Why did we select these terms?
A large percentage of searches on every
search engine is still for search engine or web site
names - most with the .com appended. In other words,
people search for google.com, youtube.com, myspace.com, mapquest.com,
ebay.com, yahoo.com, amazon.com instead of just typing the URL
into the browser's address field or using a bookmark.
What results do people get? In most cases,
a search like this, while probably due to simple ignorance of
how to use a web browser, gives quite a useful list of the tools,
services and options available for that engine. For example,
a search for yahoo.com in Google gives access to Yahoo
mail, web search, Yahoo finance, Yahoo news, Yahoo maps and
their web directory.
The next biggest group of searches is for
entertainment related items, things like game
cheats, music lyrics, celebrities (invariably
female), downloads, music band names, jokes,
sex or pornography, sports like NFL, ringtones
and TV program names.
The top search term which could be considered
'research' in any way is Wikipedia,
which is probably related to the need for copy and paste text
for a homework project; there are always many searches for maps
and dictionary, which may also be for homework;
baby names; white pages; and cats
and dogs.
The first commercial searches
(outside of those for web properties like ebay or amazon)
to appear on lists of most searched terms are for these - Southwest
Airlines, airline tickets, Canada RX,
Costco, travel, yellow pages and
possibly flowers (for sending as gifts).
Of course the search engines are well aware
of the lucrative nature of such searches for advertisers, and
can command large fees for any sort of exposure of advertising
material of any form within or beside their 'pure' search results.
In our analysis of each engine, we will look at how well the
distinction is made between advertising and the results themselves,
but also how useful the adverts themselves are to the user.
(If you really want advertising-free listings for any search,
try the Open Directory.)
We have also used a few precise
searches, where the requirement of the searcher is
fairly obvious, to see which engines hit the target successfully.
On each page you can also read about user
experiences, or add your own comments and experiences with the
engines, or any tips you have for searching with them.
Here are our investigations -
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